A Touch of Light - Batei Machse Square

Malchi Shem Tov, Asaf Shem Tov, Amit Fisher
Israel
Orange Trail Site number 11

The 21st century is a world full of content and an infinite amount of information. Our ability to choose and control the content that surrounds us turns the human body into a sort of clever and dynamic interface. In this work, control over the historic building is obtained virtually; It moves, changes its texture and even being rebuilt. The goal is to create an experience of control over the architectonic worlds that took so long to build and to show the extremity of modern day where the ability to build and destroy whole words is at the tips of our fingers.

Malchi Shem Tov is an artist in the field of multimedia and an owner of the company AVS. Shem Tov is one of the pioneers in his field, with over 18 years of experience. He has taken part in many projects in the field of visual communications and has been involved in different events, such as national ceremonies, business events for the leading companies in the market, different exhibitions and musical performances. He initiated the One performance starring Rita.

Asaf Shem Tov, one of the owners for AVS, is a leading figure in multimedia and is responsible for many technical solutions and developments for hundreds of projects.

Amit Fisher, owner of Studio Locomotion, is a graduate of Visual Art (New York) and Camera Obscure in Tel Aviv. He specializes in the area of video art, classic animation and 3-D. He in one of the pioneers of VJ culture and has exhibited his work at Biennial for Video Art in Venice and Berlin and has participated in many projects. 

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